Stéphane Zwahlen

Digital Transformation



I am regarded as an industry expert in Digital Transformation & Acceleration specially for large and global organizations.

2015 / Feb - Present

Dorel Juvenile

Global Digital & Consumer Engagement Director

Responsible for the global Digital transformation and direct to consumer strategy for all the brands and markets
(+10 brands, +70 markets, +80 languages)

Strategy : Redefine digital strategy including infrastructure, tools, KPI and analytics & reporting (micro services infrastructure, PIM, DAM, e-commerce, CRM)
e-Commerce : Drive omni-channel and direct to consumer strategy
DATA : Turn company into Data driven organization across Business unit ( RD, innovation and Digital)
Organization : Redefine and optimize processes, workflow and project management
Consumer engagement : Implementing global social media & story telling strategies to increase CX and brand awareness, Content production and localization management
Team management : global and international team (US / AU / NZ / SEA / EU / China / LATAM)
Budget : Cost efficiency & global budget controlling
MEDIA: SEO / SEM / PPC & Display (push & pull, remarketing, cross-channel advertising, programmatic…)
IOT : Member of IOT team (Connected Home Care Project) in charge of digital & Consumer Engagement

2014 / Oct - 2016 / Feb

Europcar International (Group)

Global Head of Social Media

october 2014 – February 2016

Responsible for the global social media strategy in line with the corporate and franchisees markets needs and for the social media contents across all social channels and markets

– Coordinate cross-department and external resources within an international team
Drive social media and social selling process with multiple departments (Marketing & Brand, B2B, B2C, HR & Employer Brand, e-PR and customer relationship)
– Manage multilingual content production for Europcar Blogs (B2C & B2B)
– Manage and grow Europcar online communities across all the markets, leading inspiration, driving engagement and providing joined-up social media customer support
– Deploy customer support in less than one hour in 10 countries
– Center for best practice, pushing Europcar forward as an innovator in social media
– Monitor, listen and manage the responses to the users in a “Social” way while cultivating followers and sales for all the corporate countries
– C-level coaching: training and coaching of C-level presence on the Social Media (CEO, CMO)
– e-PR campaigns to support the brand and marketing communication

2004 / Jan - 2014 / Sep

Freelance - stephanezwahlen.com

Digital, Social Media & e-PR Manager - Freelance

Over 10 years of experience in all aspects of digital, i am an expert in digital, social media & e-PR strategy working with marketing stakeholders, C-level and business owners seeking to upgrade their branded engagement and optimize their communications efforts online

Some Awards and achievements

– Mediatech awards (European Digital Association): External Digital Strategy Award 2015
– Launch B2B Social Selling Program (Sales navigator + Content & media strategy: + 513 % of new leads)
– E-marketing Paris 2015: Speaker – Inbound Marketing & B2B
– Several apps and games rewarded
– Grand Prix Stratégies 2013: Customer marketing strategy award (Golf 7 launch)
– Europcar: Growing the Facebook community from 20,000 to 200,000 (+1,000% in a year)
– Volkswagen: Top 3 most recommended brands in France in 2013
– Electronic Business Group Speaker 2012: Mobile, Social & Big Data


– Banking: Groupe Société générale
– Cars: Volkswagen AG, Renault
– Food and beverage: Bacardi-Martini Group, Get 27, evian (Worldwide social media), Tassimo, St-Hubert, Hepar, Groupe Castel Retail: Décathlon, Braun
– Services: Group Accor, KPMG, Malakoff Mederic, Michelin, AlterGaz, SFR
– Institutional: Cité de l’espace, Infogreffe, Dossier Familial, UNFP
– Sports and entertainment: Parc Astérix, Club Med Gym, Française des jeux
– Start up: Boutic Republic, Regime Dukan, Zoneadvisor.com

2012 / Dec - 2013 / Apr

Volkswagen Group

Digital and Social Media Manager

Digital : In charge of launch and product campaigns Golf 7 launch Campaign: Digital multi-devices strategy, International coordinator, agencies management & Media planning: Search, Display, Performance (RTB & Affiliation)

Golf Challenge app:
– 25 K active players + 160 K pictures uploaded, 35 k downloads – 150 K views on youtube
– Grand Prix Stratégies 2013: Customer marketing strategy award (Golf 7 Launch)

Social Media & e-PR: In charge of global Social Media & e-PR Strategy:
– Launch of Facebook, Instagram, Pinterest, youtube and twitter official accounts in France
– EBG Speaker 2012: Mobile, Social & Big Data ( Golf Challenge )
-Volkswagen: Top 3 most recommended brands in France in 2013

Before 2012

Various Company

– Head of Social Media at Extreme Sensio – Paris. January 2011 – February 2012
– Digital / Social Media Strategist at Fullsix, Paris. March 2010 – December 2010
– Marketing manager at McCANN Group, Paris. 2008 – 2010
– Digital Manager (HR & Employer Brand) at Société Générale – Paris. 2007 – 2008
– Digital Project Manager at KPMG, Paris. 2005 – 2007